From learners to earners, in every county.
The Ganjisha Project equipped 7,837 young Kenyans with digital content creation skills, the confidence to apply them, and pathways to earn — across all 47 counties.
Supported by Google.org · August 2025
A national programme, rooted in local communities.
Ganjisha combined ADMI's expertise in creative media and technology training with DOT's track record in equipping young people with digital and entrepreneurial skills. The result was a community-based delivery model that brought 40 hours of practical, in-person and online instruction directly to participants, hosted by local organisations and led by facilitators drawn from Kenya's creative industry.
Decisive progress across every indicator.
Relevance
78% of participants rated the programme satisfied or very satisfied, against just 3% dissatisfied.
Effectiveness
The share of participants with advanced or intermediate digital skills rose from 7% to 85%, while confidence increased from 46% to 75%.
Impact
The proportion earning from their content grew from 5% to 28%, and average monthly income rose from KES 2,600 to KES 7,766.
Sustainability
73% remain active creators after training, 90% continue to use the skills they gained, and host organisations are adopting the model independently.
Baseline to endline.
The independent evaluation measured change across digital skills, confidence, and income — every indicator moved decisively.
All 47 counties.
Central, Rift Valley and Nyanza accounted for the largest share. North Eastern recorded just 59 participants — the clearest equity gap and a priority for any future phase.
Impact beyond the metrics.
“I was not able to make a nice video but currently I am an expert.”
— Participant, Coast Region
“I appreciate being part of the program — it helped me generate income. I got a chance to make a poster for the governor's event.”
— Participant, Rift Valley
“I have conquered the fear of posting. Now I believe I can make money online.”
— Participant, Western Kenya
“After the training I went for a competition on video editing and managed to be number one.”
— Participant, Nyanza
Ganjisha in action.
See the training, the communities, and the creators who made Ganjisha what it is.
Six lessons, one clear priority.
Participants and partners were consistent: closing the gap in devices and connectivity is the decisive factor in converting training into lasting livelihoods.
- 1Devices and connectivity are foundational — they determine whether skills are retained and applied or gradually lost.
- 2Duration matters: an extended programme of 8-12 weeks with refresher sessions outperforms short, intensive delivery.
- 3Training should be predominantly practical — at least 70% hands-on, with in-session access to tools and software.
- 4Logistical support — transport, childcare and allowances — sustains attendance, particularly among women.
- 5Local, accessible host organisations lower travel barriers and build genuine community ownership.
- 6Structured follow-up, mentorship and showcase opportunities sustain motivation and visibility beyond the training period.
Given the right skills and modest support, young Kenyans in every county can build digital livelihoods.
The priority now is to ensure they have the devices, mentorship and platforms to sustain them.
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Supported by Google.org