THE PROBLEM

90% of content consumed by Africans and, particularly, African youth is created elsewhere.
70-95% of the economic output from the creative sector is in the informal sector where artists
are not:

Formally trained

Paid comparable professional wages

Able to access global distribution

OUR SOLUTION

Inclusion

Ensuring Africa’s creative industries are inclusive and accessible.

Investment

Ensuring vital new work attracts the investment needed to produce, distribute and succeed.

Influence

Advancing the policy changes needed to accelerate the growth of the creative industries.

Our Impact

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