The new digital economy offers a historic opportunity for Africa. With a hunger both locally and globally for more authentic African stories, creatives can use the internet to source, promote, deliver and charge for work. This brings with it the opportunity for increased income as well as creative expression.

The nature of work itself is also changing. In the decades to come, for instance, most of Africa’s young creatives will be in the informal sector, needing to source and deliver work themselves.

ADMF works to prepare Africa’s young people to be ready to exploit this opening for profit and impact.