Many African leaders and the general population often refer to Africa’s youth as ‘digital’, but the reality is quite different. Digital literacy is still low.
The youth do not appreciate the importance of the connected economy and the opportunities that exist for them at the intersection of art, media and technology. While there has been much hype on the mobile revolution in Africa, it has long been established that certain populations face barriers to digital resources.
For example, a recent study by GSMA (Groupe Sociale Mobile Association) on digital inclusion showed that most women in Africa have mobile access, but their use of features is severely limited to only one or two social applications.
The creative industry faces barriers to entry and success from several different areas; for example, high costs of entry and poor intellectual property laws.
As a young, undeveloped industry, the sector needs broad policy, regulatory and financial support to provide lift off to the industry that will in turn generate momentum for the industry to develop and flourish.
The creative industry is fragmented and composed of small individual enterprises with limited financial results. Creative entrepreneurs lack the technological expertise and business savvy to exploit the current digital opportunities to become sustainable and scalable with many segments not represented in the mass media resulting in limited perspectives of issues which leads to ineffective problem solving. More voices mean better representation in community building and economic and social development to ignite and sustain creative passion that will encourage the youth to pursue opportunities in the digital economy.
ADMF seeks to expose communities to the digital economy by providing exciting and engaging events and hands-on forums where youth can explore digital media and creative technologies and receive mentoring and guidance from industry icons they recognize and respect.
ADMF works to promote access to digital education training for populations that may not otherwise have access. ADMF offers free or low-cost, high impact training in digital media education, career soft skills and entrepreneurship fundamentals. In particular, we offer support to initiatives that help women, the physically challenged, and the poor to get access to training, capital and influence to advance in the creative economy. Under this policy of inclusion, the Foundation has provided scholarships to various communities and also provided technical support to film festivals.
- Full and partial scholarships were awarded to students at ADMI in the areas of film and television production and creative technologies.
- Scholarships were given to women to attend the Digital Marketing Boot Camp in July 2015.
- ADMI hosted a subsidized Lighting Workshop in partnership with ARRI group, an international manufacturer of professional motion picture cameras and lighting equipment.
We envisage offering many more scholarships and community classes, through ADMF, and through partnerships with founders, institutions, and community-based organizations, in our role as an enabler for young creatives from all backgrounds.